Has anyone else noticed that the passive-aggressive stance companies take if you complain about anything?
Within a few days I had to complain about the accounts department of my gym (they are clueless) , about early delivery of goods from a supplier of fruit (I was away when it was delivered; they knew I was), and the excessive number of emails sent during the recent American elections (money, money money!).
I don’t have the time to complain constantly, and have no wish to complain at all. But I was brought up to believe you should make your views known if you get lousy service. When I ran a company I used to thank customers for taking the time to complain – that way you know what’s going on and can improve your service.
Now, however, organisations seem to have the following policy:
1. What does the complainant spend? If it’s not much, simply ignore him. (When a concerned alumnus recently wrote to complain about his former university’s policy on a certain matter, they apparently looked to see how much he gave annually, and decided it was not enough to warrant a reply! Outrageous)
2. If he is a significant customer get some junior member of staff to sign and send a pro-forma letter along the following lines: “The ABC Company values its customers and always aims to offer first class service”. In other words , never admit you are wrong and never publicly address any perceived fault in your management.
It is irritating to be totally ignored, and I think the problem comes from the top. The CEOs/top managers make so much money they gradually come to think they are perfect/unassailable/even godlike. Well, they are not. It is Epicurean to demand service and un-Epicurean to ignore valid complaints. We should stand up for the rights of customers (and voters!)