For 25 years commercial TV has chased one demographic only – young adults, ignoring children and seniors (who actually had more spending power). Chasing the young adult viewer brought us office and coffee shop banter and crude jokes about penises.
But young adults, it seems, have checked out and are watching Netflix, while ABC, CBS, and NBC continue to broadcast shows about young adults seeking sex and romance. Audiences are thus declining over all.
But here’s the thing: older people prefer content. They are not getting it at the moment, but when the penny drops and the TV channels get the big picture, things might change. Maybe, when it is raining and we can’t spend time philosophizing in the Garden, there may the future be something worth watching on the telly? Meanwhile, supporters of the Epicurean way of life turn on their televisions sparingly and with discrimination. Not for them hours a day watching the box.
I hardly watch any TV, but when I have watched in the last ten years or so, I have been struck by how good, even substantive, the TV scripts are. Maybe young adults are fleeing TV for something more mindless on the internet.